A campaign film for Minus Par Golf
We created From Tee to Tea for Minus Par Golf at Liphook Golf Club in Hampshire. The brief was to present the apparel across golf and everyday settings through a connected narrative.
Filippo and Freddie, a golfer and his student, provide the story’s central relationship. The production balances their activity with the clothing details and wider setting that establish the brand’s visual context.
The brief
Minus Par Golf wanted to show its apparel beyond a straightforward product display. The creative idea placed the clothes within a day that moved between golf and social situations.
The product still needed attention. The challenge was to balance the wider story with views that showed the clothing itself, so neither part disappeared into the background.
Building the story around people
The golfer-and-student relationship provided a reason for the characters to move through the scenes together. Golf practice and the moments around it formed the basis of the narrative, rather than a series of unrelated locations.
The title, From Tee to Tea, reflects that movement between the course and life away from it. It gives the idea a simple connection without requiring the film to explain every step in words.
The production approach
The production used golf-course views, closer clothing details and lifestyle scenes. Slow-motion footage and wider views offered different ways of showing the activity, while closer images brought attention back to the apparel.
Drone footage placed the action within the golf-course setting, while natural-light scenes and closer clothing views brought attention back to the people and apparel.
Liphook Golf Club was the location for the project. The film and photographs on this page show the finished visual work, while the case study explains the idea behind it.
What was delivered
The project produced the brand film presented here. The accompanying gallery provides additional visual context for the work.
The film can be watched as a complete piece, while the gallery gives room to look more closely at individual images from the project.
Planning a sportswear or lifestyle film
For a similar brief, start with the products and the situations in which they need to be seen. Decide which details are essential and which people or activities can help make the idea clear.
Consider the finished placements before filming. A main campaign film, short social edits and still photographs each need their own requirements in the production plan.
If a story uses several settings, consider how they connect and what practical access is needed. The concept and the schedule should be developed together so the film has enough time for its important moments.
Preparing the production brief
Include the clothing range, preferred locations, people involved and channels where the work will appear. If there are important design details or brand requirements, identify them early. Those details help turn a broad idea into a practical list of scenes and photographs that the production can plan around.
Discuss your campaign
We produce commercial photography and video for businesses and brands across Hampshire, Surrey and London. Explore campaign video packages, send an enquiry or email your brief with the products, audience and assets required.
