Pepperbox Wines campaign films
Photography and video for Pepperbox Wines
Our Pepperbox Wines commission delivered six promotional films built around six dishes, alongside campaign photography. We worked with the Winchester-based agency Brightful, with Camilla Coope directing.
The brief introduced Pepperbox Wines’ Malbec and rosé offerings through food pairings and short promotional content. A three-week production deadline, including a three-day shoot, set the practical framework for the work.
The brief and the assets
The project needed several pieces of content to belong to one campaign. Each film had a food pairing to work with, while the photography provided still images alongside the moving-image material.
Each food pairing gave its film a distinct subject. The photography needed to stand on its own alongside those moving sequences, with the dishes and wines presented clearly within a single frame.
A defined production window
The three-week deadline gave the project a clear schedule. Within it, the three-day shoot needed to accommodate the dishes, wines and different forms of content.
Food and drink productions depend on preparation as well as camera time. The subjects need to be ready when they are required, and the setup has to give attention to presentation, labels and the details the brief calls for.
A production with six dishes needs an organised sequence of preparation and camera setups. The schedule has to allow for the wine, food and photography requirements within the same working days.
Photography and video within one campaign
Stills and moving images can share a visual direction while needing different compositions. The photography has to communicate within one frame; the films can build an idea through a sequence.
Working from a combined brief helps establish what needs to be consistent across both. It also gives the schedule a clearer purpose, with the required photographs and films identified before production begins.
For more about that side of the work, read the Pepperbox production diary.
Delivered work
The finished collection comprises six promotional films and campaign photographs. View the films above and the photography in the production diary, with the pairings providing a common thread across the work.
Explore the finished collection to see how the food pairings and wine are presented across the different pieces of content.
Planning a food and drink campaign
If you are commissioning a similar project, begin with the products, food pairings and intended channels. List the films, cutdowns, photographs and other versions you need so the scope can be discussed as a whole.
Include who will prepare the food, any styling requirements and the timetable for review. Clear responsibilities are essential when we are working with a brand and its agency towards a shared delivery date.
Information for your production brief
Send the number of wines or products, the proposed dishes and any required serving or packaging details. Include the main campaign dates and identify which assets are needed first. A short list of essentials helps distinguish the production requirements from ideas that can be explored if the schedule allows.
Talk to us about your brief
Explore our food and restaurant work or send us your campaign brief.
Agency: Brightful. Director: Camilla Coope.
