Behind the Pepperbox Wines shoot
Behind the Pepperbox Wines shoot
Our Pepperbox Wines production combined six promotional films built around six dishes with campaign photography. We worked with Brightful, with Camilla Coope directing.
The commission had a three-week production deadline and a three-day shoot. This journal entry considers the coordination of stills and motion within a food and drink brief; the full case study details the production and delivered assets.
Planning stills and motion together
Photography and video can share a subject without needing exactly the same setup. A still image has to work as a single composition, while a film needs a sequence of material that can be edited together.
For a combined food brief, both lists of outputs should be agreed in advance. That makes it easier to plan the dishes, backgrounds and time needed for each part of the production.
Working through the food
Six dishes create practical scheduling questions. Preparation, presentation and the order of setups all need to be considered alongside the wine and branding requirements.
For a similar shoot, identify what must appear in each photograph or sequence. Labels, serving details and important food elements deserve attention before filming or photography starts.
Keeping the campaign connected
When several films and photographs belong to one campaign, they should have a clear relationship. The visual direction and intended uses help establish what needs to remain consistent across the set.
Consistency can come from the backgrounds, the treatment of the wine and the relationship between dishes. Individual compositions can then vary without losing the campaign’s identity.
Planning a food and drink campaign?
Explore our food and restaurant work or send us your brief, including the products, dishes, channels and finished assets required.
Agency: Brightful. Director: Camilla Coope.
