I created commercial video content for paid campaigns and digital marketing to support Minus Par Golf’s brand growth across social advertising, website content, and ongoing paid media activity.
The objective was to produce short-form video assets that could be used consistently across paid social and web placements, while maintaining a premium, performance-led brand feel.
Video Content Built for Paid Social Performance
The video content was designed with paid distribution as the primary use case, ensuring each asset could be deployed quickly across social platforms and adapted for different placements and formats.
By focusing on social-first storytelling and efficient edit structures, the videos support awareness, engagement, and conversion activity without relying on long-form content.
Short-Form Video with a Marketing-Led Approach
The project prioritised concise, visually driven video that communicates brand value clearly within short viewing windows. This makes the content effective for both scrolling environments and website integrations.
Multiple edits and variations were created to give the marketing team flexibility across campaigns and audience segments.
A Video Production Partner for Brands and Agencies
I work with brands like Minus Par Golf as a commercial video partner, delivering paid social video, website marketing video, and campaign-ready assets that align with wider digital strategy.
The process is designed to support marketing teams and agencies who need reliable video production that fits within performance-focused workflows.
Commercial Video Production Across the UK
Based in Hampshire, I produce commercial and paid campaign video for clients across London and the UK, supporting both direct-to-consumer brands and agency-led campaigns